Jayhawk Fans Score Touchdown with Integrated Wireless Program from AT&T

Sept. 17, 2008

LAWRENCE, Kan. — Want a game-day reminder or a free ticket offer from your favorite team? AT&T Inc. (NYSE:T) and the University of Kansas today announced the launch of an integrated wireless and texting program to keep Jayhawk fans further connected to their favorite KU sports teams whether they’re at the game or on the go.

Fans can now text Jayhawks to72645 to receive text alerts with game day reminders and the latest team statistics, updates and news for Jayhawks football, basketball, soccer, volleyball, tennis and several other sports. The alerts will also direct consumers to a Jayhawks-specific portal where they can find information and content from their favorite team. Standard text message rates apply.

During football season, fans can also text KU1, KU2 or KU3 to 72645 to vote for their favorite Jayhawk play of the game. The winning play will be announced through a bounce back message on your phone. Fans can vote by participating in the program and opting in to receive text alerts.

“This is a great opportunity for Jayhawk fans to get into the middle of the action and receive all the team news and information they could want,” said Jim Marchiony, KU associate athletics director, external relations. “This wireless program allows us to connect with our fans in new and unique ways – whether they’re in the stands or sitting at home in front of their big-screen TV.”

“We’re thrilled to give Jayhawk fans more ways to stay connected to their favorite team,” said Tim McGhee, Director, AT&T Corporate Sponsorships. “This program is a great way to showcase AT&T mobile technology and our support for Kansas Athletics.”

The University of Kansas is one of 22 collegiate athletics programs nationwide to participate in AT&T’s integrated wireless and texting program, which is one the largest wireless collegiate programs of its kind. It’s also one of the first wireless programs to enable collegiate sports teams to use texting to deliver in-game activities, news alerts and content to wireless handsets, enhancing the fan experience and allowing teams to connect more effectively with their fans across the country.

The integrated wireless and texting program is an important part of AT&T’s mission to connect people with their world, everywhere they live and work, and do it better than anyone else.

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