Women's Basketball Delivers Crimson & Blue Product To Hospital Patients For 17th-Straight Year

Dec. 16, 2009


For the 17th-consecutive year, the University of Kansas women’s basketball team brightened the holidays of patients at Lawrence Memorial Hospital. Coaches and team members visited the hospital Friday, December 18th, and distributed items collected during the “Crimson & Blue Holiday Project”. Head Coach Bonnie Henrickson and her staff led the team through the hospital.

“This is a day we all look forward to each year,” said Henrickson. “Putting smiles on the faces of the hospital patients is a great feeling. The players and our staff really enjoy interacting with the patients and their families. It is a very special day.”

During the visit, the team gave patients a variety of KU licensed product, including tee shirts, hats, calendars, playing cards, pennants and team posters.

KU’s Trademark Licensing Office collects the items from officially licensed vendors, who donate the product for this event each year. This year the licensees donated over 1300 items with a retail value of approximately $16,000, according to Paul Vander Tuig, KU’s Trademark Licensing Director.

“The visit to LMH is always a great way to culminate the project,” Vander Tuig said. “2009 has been a difficult year for our some of our licensees and at retail, given our economy. Despite that, Kansas Athletics is pleased to be able to give something back to the community as we have in the past. And of course, the visit by Coach Henrickson and the team adds a little holiday spirit to a hospital stay.”

The trademark licensing program collects fees and royalties from manufacturers authorized to use KU’s trademarks commercially. Royalties distributed from the program are used to fund student and student-athlete scholarships at KU.