Jayhawk fans encouraged to wear blue on Friday for College Colors Day

LAWRENCE, Kan. – The college football season is fast approaching, the sounds of tailgates will soon fill Campanile Hill, and fans are already picking out which attire they’ll don to show their true colors all season long. This Friday, Sept. 2, the 12th annual College Colors Day celebration will kick it all off as fans unite to show their spirit and pride.  Kansas fans are encouraged to join the celebration by wearing blue. 
This year, when you visit CollegeColorsDay.com, not only will you be able to create your own shareable, custom avatar, you can also register to win an all-expenses-paid trip to the pinnacle of college football competition. Three lucky fans from across the country will get to experience the College Football Playoff National Championship in Tampa, Florida. The tickets to the game will be provided by College Football Playoff and Extra Yard for Teachers, the College Football Playoff’s primary charity partner that empowers and honors the teachers who help student-athletes across the country realize their dream of attending college.
Also on Friday, Jayhawk fans are encouraged to show their camaraderie and support for Kansas to all college football fanatics across the social media landscape. On Facebook, fans can add a custom Kansas frame to their profile picture, so be sure to check KUAthletics.com to add your own. Also, fans can win new gear by sharing imagery and video in Kansas colors across Facebook, Twitter and Instagram while using the hashtag #CollegeColors. So fans have even more reason to stand up and share which colors they’ll be representing all year.
The annual College Colors Day celebration is dedicated to promoting the traditions and spirit that embody the college experience. It is celebrated by thousands of organizations, retailers, classrooms, and millions of individuals who don their team colors and share their school spirit with friends and colleagues. It is spearheaded by Collegiate Licensing Company (CLC), which represents the trademark licensing programs of more than 150 of the nation’s leading universities.
For fans looking to add new officially licensed Jayhawk gear to their wardrobe for the festivities, Kansas Athletics has recently introduced two new official retail partners.  Rally House is the official game day sales partner.  They are currently featuring their newly opened store in Allen Fieldhouse, and will also provide all game day merchandise sales in Memorial Stadium and all other Kansas Athletics events, offering an unparalleled selection of Kansas Jayhawks apparel and gifts.  Fanatics is the official on-line store of Kansas Athletics (KUStore.com).  As the largest retailer of officially licensed sports merchandise, Fanatics offers Jayhawk fans plenty of ways to show their colors.