New Rally House Store Opens in Allen Fieldhouse

LAWRENCE, Kan. — Sampler Stores, Inc., has become the official merchandise retailer for Kansas Athletics at KAI’s permanent store in Allen Fieldhouse, KAI officials announced today. The new store, Rally House Allen Fieldhouse, opens today (Fri., July 15) adjacent to the second-floor fieldhouse entrance to the DeBruce Center, the new home of the Original Rules of Basket Ball.
Sampler Stores will also serve as the game-day retailer at Memorial Stadium, Rock Chalk Park, and at all other KU sporting events.
Known previously as Kansas Sampler, Sampler Stores now operates 48 stores across eight states under the Rally House name.  The store in Allen Fieldhouse will operate Monday through Thursday, 10 a.m. to 6 p.m., and on Friday and Saturday, 10 a.m. to 5 p.m.
“Rally House is the largest retailer of officially licensed KU merchandise, and has an unrivaled selection of region-inspired apparel, gifts and home décor,” said Paul Vander Tuig, Kansas’ trademark licensing director.  “We chose Rally House not only because of its experience with Kansas, but also because of its experience supplying officially licensed product for hundreds of NFL, MLB, NBA, MLS, NHL and NCAA teams.”
“Rally House’s founders, the Lieberts, are proud graduates of the University of Kansas,” said Aaron Liebert, CEO of Rally House.  “Just as Kansas Athletics’ mission is to promote athletic competition and leadership at the highest level, Rally House is dedicated to providing the highest quality merchandise combined with exceptional customer service. Our people have the same passion for KU sports as KU fans have.”