Kansas Athletics' digital home receives upgrades

LAWRENCE, Kan. – Kansas Athletics announced Tuesday morning that over the past 24 hours, its digital home, KUAthletics.com, received a redesign featuring significant technological enhancements.

The new features on KUAthletics.com include:

  • Mobile first design
  • Faster load times and content delivery
  • Utilization of endless scroll for better story discovery
  • Simplified navigation
  • Unique timeline of featured content
  • New platforms for video and audio players
  • Redesigned schedule pages
  • New content platform for student-athletes
  • Improved photo galleries navigation for mobile

The goal of the new KUAthletics.com is to give fans what they want, when they want, without spending a lot of time or clicks in order to find the best content on the Kansas Jayhawks.

Thanks to a new partnership with WMT, the Jayhawks are able to achieve that goal and cater their digital presence with a mobile-first approach that enhances the experience of 2/3 of their fan base who are strictly mobile and tablet users. The design is fully responsive for any screen size and translates perfectly to a desktop layout that is easily navigable for KU’s more traditional users.

“Our belief is that KUAthletics.com is one of the most crucial components and connection points for 24/7 engagement with KU fans locally, regionally and all over the world,” said Chris Freet, Deputy AD for External Engagement. “WMT has built a cutting-edge website that will broaden our engagement in a myriad of ways and presents us the opportunity to stay on the forefront of the emerging technology for years to come.”

The new partnership also allows Kansas to remain a digital leader in college athletics. WMT’s methodology empowers the Jayhawks to adapt quickly and easily when new trends or advancements hit the digital space.

That adaptability helps fans access the great content they currently enjoy with speed and ease, improving the overall user experience.

About WMT
WMT is an engineering and technology firm that serves as a creative agency with a partnership-first approach. It is built on an array of creatives, strategists & developers that allows growth for any given project. It features an adaptable and multi-disciplined team that gives it the freedom to think outside of the box when it comes to working with its clients. Its focus is to create and foster partnerships to provide measured and meaningful growth for its clients.

Questions or Comments?
Have questions or comments about the new website? Feel free to SUBMIT those to our staff and we will be happy to help.