The mission of KU LEADS is to develop committed student-athlete leaders who represent the University of Kansas and its intercollegiate athletic programs with pride, integrity, and intense competitive spirit.

Educate. Education is the key to unlocking the unlimited potential of collegiate and professional athletes. Anomaly takes creative and thoughtful approaches to drive meaningful collaborations for comprehensive learning.

Inspire. Our goal is to inspire student-athletes to maximize their potential. We do this by inspiring student-athletes to take ownership of their experience and invest in their personal and professional development. KU Leads inspires student-athletes to learn and evolve by relating concepts to their unique experience.

Empower. KU Leads empowers student-athletes to own their experiences and grow confidence in their abilities.

Engage. KU Leads facilitates opportunities for student-athletes to engage with the Jayhawk community.