Chris Freet joined Kansas Athletics as deputy athletics director for external engagement in October 2018. He spent the previous four years as senior associate athletics director for external operations and strategic communications at the University of Arkansas.
Freet oversees all external units, including communications, video production services (Rock Chalk Video), social media, fund raising (Williams Education Fund), trademark licensing, public relations and marketing and fan experience, as well as partnerships with Jayhawk Sports Properties (IMG/Learfield). The Jayhawk Experience (Complex Sports & Entertainment) and Aspire Ticket Sales.
At Arkansas, Freet oversaw the department’s external areas, including marketing, promotions, creative and digital services, trademark licensing, retail and e-commerce merchandise, ticket operations, the Razorback Sports Network, media relations and public relations. He was also the athletic department’s liaison with the SEC Network, leading the program’s strategic engagement with the television channel and digital platform.
Freet joined Arkansas Athletics after spending four years at the University of Miami, where he served as senior associate athletics director for communications, marketing and ticket sales. Prior to his arrival in Coral Gables, Freet served for nearly three years as assistant athletics director for communications at the University of South Florida, and for five years in multiple positions at the University of Oklahoma.
Freet serves on the advisory board for the SEAT Conference and was previously on the marketing advisory board for InStadium.. He has also taken part in the D1A Institute, NACMA Mentor Program, the Collegiate Athletics Leadership Symposium (CALS) and was a member of the 2015-16 Sports Management Institute (SMI) class.
Freet received his B.S. degree in Communications from the University of California at Santa Barbara in 2002. He and his wife, Courtney, have a son, Dayton, and a daughter, Georgia.