The Kansas Way

Kansas Jayhawks

Vision

To be a conference leader through competitiveness, donor support and fan experience.

Mission Statement

To promote athletic competition and leadership at the highest level

Strategic Objectives

  • Improve competitiveness and the student-athlete experience.
  • Develop and maintain competitive facilities.
  • Strengthen the KU brand and reputation through effective communication.
  • Ensure financial stability and growth.
  • Enhance donor support and fan experience.

Core Values

Competitiveness

Authenticity

Hard Work

Accountability

Respect

Integrity

Diversity