Jayhawks Ascend

Continuously on the cutting edge in college athletics, Kansas Athletics has officially launched Jayhawks Ascend. At Kansas, we aim to empower and educate our student-athletes in all phases of NIL, brand development, and professional opportunities.

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Mass St. Collective

Mass St. Collective is a corporate sponsor of Kansas Athletics and is proudly representing Kansas Jayhawk student athletes. Mass St. Collective supports KU student athletes by raising funds through donations as well as working directly with businesses and individuals interested in partnering with them through Name, Image, Likeness activities. For more information on Mass St. Collective, visit massstrategies.com/

Jayhawks Ascend Program Highlights

Jalon Daniels Named Scholar Athlete of the Year, Jayhawks Ascend Among Best Institutional Programs at 2023 INFLCF NIL Summit

Jayhawks Ascend takes significant step forward in the NIL era, among eight nominees for Best Institutional Program.

ATLANTA – Kansas Football’s Jalon Daniels was named the Male Scholar Athlete of the Year at the 2023 INFLCR NIL Summit in Atlanta this past weekend. The national award recognizes a student-athlete that achieved exceptional results in the classroom and in their respective sport, while maximizing their NIL for the greater good.

Daniels was alongside Stanford’s Caitie Baird, who was named the female Scholar-Athlete of the Year. Iowa’s Caitlin Clark, Oklahoma’s Tanner Groves, Baylor’s Jaden Owens and Nebraska’s Lexi Rodriguez were among the nominees.

Kansas’ NIL platform, Jayhawks Ascend, was also nominated for Best Institutional Program, awarded to a college or institution that has shown exceptional commitment to supporting its student-athletes in maximizing their NIL opportunities through a combination of education, resources, and industry-leading innovation.

In 2022, Kansas Athletics hosted its inaugural Jayhawks Ascend NIL Forum, in which partners came out to continue educating and creating opportunities for Jayhawk student-athletes.

In 2023, Kansas Athletics renewed a multi-year partnership with Altius Sports Partners. Altius provides KU administration, coaches, and student athletes with strategic guidance and education around the ever-evolving NIL landscape. Working with over 30 institutions around the country, Altius is a national leader in the space and will continue to assist KU’s NIL efforts moving forward.

Kansas NIL Licensed Merchandise Partners

Through Fanatics and the Kansas Jayhawks Official Store, you can shop online for KU NIL merchandise, including pick-a-player jerseys, t-shirts, and more.

Shop both online and in-store (Lawrence locations on 23rd St., Mass. St., & Allen Fieldhouse) at Rally House for KU NIL merchandise, featuring pick-a-player jerseys, shirts, sweatshirts, and Rally House exclusive items and designs.

Jayhawk NIL Merch has recently launched an innovative new avenue for print-on-demand KU NIL merchandise, allowing fans to find specialty items ranging from clothing to accessories. Participating student athletes will each have their own online store featuring their exclusive designs for each item.

Visit Jayhawk Autographs to find officially licensed and authenticated merchandise featuring autographs from various KU student athletes and teams.

Kansas NIL Highlights

Since 2021, Wendy’s, a corporate partner of KU Athletics, has worked with a number of KU student athletes representing 4 different sports, including innovative campaigns that have garnered national recognition and attention.

In 2022, Continental Tire expanded their corporate partnership with KU Athletics by launching an NIL marketing campaign featuring KU MBB student athlete Gradey Dick and internet sensation Lethal Shooter.


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As a flagship corporate partner of KU Athletics, Adidas has been a leader in the NIL space. Adidas has utilized NIL to partner with dozens of KU student athletes through their Adidas Ambassador Program, in addition to partnering with multiple others on various projects such as the promotion of the KU Ultraboost shoes.


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Meritrust Credit Union, The Official Credit Union of Kansas Athletics, partnered with multiple KU student athletes in 2023 through various content features and billboard signage in the Lawrence/ Kansas City area.


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Questions? Contact us!

Get in contact with one of Kansas Athletics' NIL Directors.

Casey Seberger
Director of NIL, Athlete Brand Development and Partnerships