Casey Seberger

Bio

Casey Sebeger joined Kansas Athletics in August of 2022 and currently serves as the Director of NIL, Athlete Brand Development and Partnerships. Prior to Kansas, Seberger worked for NIL industry leader, Opendorse, and four years with Kansas Athletics’ multi-media rights partner, Learfield.

In Seberger’s newly created role, she will be responsible for managing the external aspects of NIL for KU including communication with Mass St. Collective and third-party NIL groups, student-athlete brand development presentations, NIL licensing and corporate partner initiatives as well as donor and external stakeholder engagement.

Prior to Kansas, Seberger served as an Account Executive on the Brand Partnership team at Opendorse. While at Opendorse, she connected student-athletes across the country with brands such as Meta, Sweetgreen, and Current among others for national brand campaigns.

Casey also spent four years with Kansas Athletics’ multi-media rights partner, Learfield. In her role as Manager of Partnership Services, Seberger was responsible for the fulfillment of all assets for local, regional, and national corporate partners of KU. Seberger worked closely with the Kansas Athletics staff to deliver assets relating to marketing and communications, donor initiatives, and alumni relations.

Casey is a graduate of the University of Nebraska- Lincoln and previous long and triple jumper on the Track & Field team. She currently resides in Overland Park, KS with her goldendoodle, Pete.