LAWRENCE, Kan. — Kansas Athletics and Deloitte's US College Athletics practice have entered into a first-of-its-kind collaboration to best position the Jayhawks in navigating the dynamic new world of intercollegiate athletics. Deloitte will work alongside athletics administration and coaches to build upon the department's objective of being an innovative leader in the industry, provide first-class experiences for student-athletes, and elevate the University of Kansas, the region and the state.
The strength of the University of Kansas and Deloitte brands and their philosophical and leadership alignment will guide the collaboration. Deloitte will examine and evaluate how Kansas Athletics can best be prepared to navigate this transformational time. A sampling of opportunities that Deloitte will focus on includes:
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- External partnership evaluations
- Kansas Athletics' impact and brand valuation
- Revenue generation opportunities
- Strategic insights and visioning
- Peer analysis and aspirational comparators
- Strategic financial planning and targeted investments
- Roadmap for managing a potential revenue share and commercial NIL environment
"In an incredible time of transformation in collegiate athletics, we see a unique opportunity to chart a path forward as a national leader," Kansas Director of Athletics Travis Goff said. "Effective leadership requires humility and a willingness to bring in outside perspective and vantage points. That approach has served us well to date and it is even more imperative at this time to work with a strategic firm like Deloitte. We are excited to launch this collaboration to help ensure Kansas Athletics' ability to thrive in the days ahead."