LAWRENCE, Kan. – Kansas Athletics and Learfield's SIDEARM Sports launched the new KUathletics.com on Monday, serving as the digital home of the Kansas Jayhawks.
The new website features a new modern, user-friendly design along with improved functionality, top-of-the-line security, faster loading times and a focus on accessibility, ensuring inclusivity for all fans.
Among the new features, KUathletics.com emphasizes deep engagement opportunities across video, ticketing, and the gameday experience. The home page of KUathletics.com features an interactive content stream with all the latest news, photo galleries, videos and more all in one location.
Through SIDEARM's extensive partnership with Paciolan – Learfield's digital ticket and marketing platform – the site provides a more interactive ticketing experience, simplifying the process for fans to purchase, manage, and secure tickets for their favorite Jayhawk teams.
Fans can also shop for the newest Kansas Jayhawks gear with a new integration with KUstore.com, keep up with the latest Jayhawk scores and schedules with a new events ticker and more.
As part of the partnership, Kansas and SIDEARM Sports'
Digital Content Team will launch new, immersive experiences to continuously engage with Jayhawk fans. Users can expect ongoing updates after launch, including future innovations such as University Development microsites, Name, Image, and Likeness promotion and other Jayhawk-led initiatives.
About SIDEARM Sports
Operating in the Learfield portfolio of companies since June 2014,
SIDEARM Sports is the nation's leading digital provider for college athletics.
Learfield, the media and technology company powering college athletics, also represents Kansas through Jayhawk Sports Properties (multimedia rights), CLC (licensing) and Paciolan (ticketing).
SIDEARM is based in Syracuse, N.Y., and is trusted by some of the biggest brands in the industry, including most NCAA programs and Power Five athletic departments. As a leader in digital fan engagement, SIDEARM Sports provides the best-in-class software and technology that powers websites, mobile applications, OTT media services, live stats, video streaming and more for its partners. Clients continue to trust SIDEARM for its support, reliability, customization and easy-to-use interface that allows schools to tailor their content and digital presence directly for their fans.
To see more about SIDEARM, please visit
www.sidearmsports.com.