Jayhawk Sports Marketing Announces Partnership with Kansas Sampler

June 3, 2010


Jayhawk Sports Marketing, the multimedia rights partner of the University of Kansas and an IMG College property, today announced a one-year partnership agreement with Kansas Sampler, a Kansas sports apparel and gift boutique.

Under the terms of the agreement, Kansas Sampler will receive radio spots during each Men’s Basketball live-game broadcast and Hawk Talk with Head Basketball Coach Bill Self, as well as Associate Sponsor rights for the State Farm Border Showdown football game and the M&I Bank Kansas City Shootout basketball game.

“Jayhawk Sports Marketing and Kansas Athletics are proud to partner with a local retailer in Kansas Sampler,” said Jason Booker, General Manager, Jayhawk Sports Marketing/IMG College. “We are excited to offer our fans the very best in Jayhawk product and look forward to promoting both brands in the upcoming Kansas Football and Men’s Basketball seasons.”

“Aligning with a retail partner known for its strong local presence is extremely important to the University of Kansas,” said Jim Marchiony, Associate Athletics Director, University of Kansas. “We appreciate Kansas Sampler’s commitment to supporting Jayhawk Athletics and look forward to a long and mutually beneficial relationship.”

In addition to its partnership with Jayhawk Athletics, Kansas Sampler has recently opened a location in downtown Lawrence at 921 Massachusetts Street. About 60 percent of the store’s merchandise will feature KU-themed shirts, hats, and other Jayhawk products.

“We are excited about the partnership, as this opportunity will assist in the introduction of the Kansas Sampler to new customers and markets,” said Aaron Liebert of Kansas Sampler. “We pride ourselves in being the premier retailer for Kansas products and this partnership will allow us to share that message with more and more faithful Jayhawk fans.”

The Lawrence location is the company’s seventh store in the area, with others in Overland Park, Mission, Topeka, Leawood, Olathe, and the Country Club Plaza. Kansas Sampler just announced a new 20,000 SF store across from the Oak Park Mall.

Kansas Sampler has been a top local retailer for University of Kansas product since the company’s inception in 1980.

About The University of Kansas Athletics

Kansas Athletics is inextricably linked to the University of Kansas, as both share a single unifying goal: Unparalleled Excellence. Kansas Athletics is comprised of 18 sports and some 500 student-athletes, over half of whom regularly earn recognition on the Athletics Director’s Honor Roll (3.0 or higher GPA). Kansas Athletics strives to create a stimulating, multi-cultural environment that nurtures the human potential, the mental well-being and spirit of every student-athlete and athletics staff member, while enhancing the University of Kansas’ commitment to disciplined inquiry, intellectual diversity and uncompromising integrity. Kansas Athletics endeavors to be a national leader in setting the highest standards for academic and competitive excellence, ethical behavior and fiscal integrity.

About IMG College

IMG College is the leader in developing integrated licensing, marketing, and multimedia opportunities for the nation’s top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premier sports, media, and entertainment company. For more information, please visit www.imgworld.com.