Jason Booker Named General Manager for Jayhawk Sports Marketing
June 6, 2007
LAWRENCE, Kan and LEXINGTON, Ky. – Host Communications Inc. proudly announces Jason Booker as the General Manager of the company’s sports marketing property at the University of Kansas in Lawrence. HOST recently entered into a multi-media rights collaboration with Kansas Athletics and ESPN, replacing Kansas Athletics’ previous agreement with ESPN Regional Television. <?xml:namespace prefix=”o” ns=”urn:schemas-microsoft-com:office:office”?>
Booker will manage the project, including the Jayhawk Radio Network, coaches’ shows, television broadcasts of games, game-day programs, hospitality opportunities, venue signage, corporate sponsorship and Internet. “We’re very much looking forward to working with Jason,” said KU Associate Athletics Director Jim Marchiony. “He has a passion for Kansas Athletics, and an excellent working knowledge of this area and the state. He and the Host Communications team will be tremendous assets to Kansas Athletics.”
Host Communications CEO and President Tom Stultz added, “Jason’s extensive background in sports marketing makes him a tremendous addition to Host Communications and Jayhawk Sports Marketing. As a Kansas native and KU alumnus, Jason clearly has a passion for Kansas athletics. We are delighted that this sports industry leader has decided to join our Kansas property. We look forward to the opportunities that lie ahead.”
A Hutchinson, Kan.-native, Booker earned a B.S. in Sport Management from KU, where he worked in athletics marketing and promotions as a student. He has worked in athletics marketing at Wichita State University, where he earned a master’s degree in sport administration, and at Texas Christian University. He was an account executive for the Sooner Sports Network at University of Oklahoma, and general manager of the athletics marketing partnership at University of South Carolina for Action Sports Media.
Booker replaces Angela Haar, the former general manager under ESPN Regional, who now is general manager of HOST’s project at the University of Kentucky.
About Kansas Athletics
The University of Kansas considers intercollegiate athletics to be an integral part of the University. Their existence provides students, faculty, alumni and friends an opportunity to share in the life of the collegiate community.
Kansas Athletics, with its 18 sports and 500 student-athletes, shares with the University of Kansas a single, unifying goal: Unparalleled Excellence. As part of its mission, Kansas Athletics is committed to advancing the University’s goals, ensuring athletics will be conducted in harmony and conformity with the University’s educational mission, while being recognized as the national model for collegiate athletics.
Kansas Athletics’ mission includes the creation of a stimulating, multi-cultural environment that nurtures the human potential, the mental well-being and spirit of every student-athlete, while enhancing the University’s commitment to disciplined inquiry, intellectual diversity and uncompromising integrity. Additional information can be found at www.kuathletics.com.
About Host Communications Inc.
Founded in 1972 and named one of the leading sports agencies in the country by Sports Business Journal, Host Communications Inc. holds multi-media rights at the University of Arizona, Furman University, University of Kansas, University of Kentucky, University of Michigan, University of Nebraska, Oklahoma State University, Rice University, University of Tennessee, University of Texas, Western Kentucky University, the Southeastern Conference, NCAA Football, and the National Football Foundation and the College Football Hall of Fame.
The Lexington, KY-based company also manages five associations, more than 30 web sites and has a publishing division that produces more than 700 publications annually including all of the NCAA championship souvenir programs. Additional information may be found online at
HOST is a subsidiary of Triple Crown Media, Inc., a public company traded on NASDAQ (TCMI) and also based in Lexington. Stultz also serves as president and chief executive officer of TCMI. In addition to the collegiate sports marketing and the association management businesses, TCMI also owns and operates six daily newspapers in Georgia. Additional information may be found online at www.triplecrownmedia.com.