Jayhawks for a Cure Raises over $48,000 for Cancer Treatment and Research

June 22, 2012

LAWRENCE, Kan. – Kansas Athletics has announced the Jayhawks for a Cure campaign raised $48,838.45 to support cancer treatment and research during the 2011-2012 academic year. Kansas Athletics is committed to supporting awareness and fundraising for local cancer treatment and research efforts with its proceeds going to Lawrence Memorial Hospital and the KU Cancer Center.

The 2011 Ladies’ Night Out with Bill Self raised $34,000. In its second year, the ladies-only event at Allen Fieldhouse included a tour of the facilities, autograph and photo opportunities and basketball instruction with the Kansas men’s basketball coaches and student-athletes.

KU fans again turned out in strong numbers to support the Kansas women’s basketball team during its annual Jayhawks for a Cure game. The Jayhawks hosted Missouri in Allen Fieldhouse on Feb. 18, donning pink uniforms for the occasion. Kansas Athletics donated one dollar for each person in attendance and head coach Bonnie Henrickson contributed an additional dollar for each KU student at the game, producing over $6,600 overall from the event.

Several other KU teams participated in this year’s campaign by hosting a Jayhawks for a Cure event. Kansas football gave the program an early boost in August generating over $3,000 with its Football 101 clinic. The football program was joined by the baseball, rowing, soccer, softball, swimming and diving and volleyball teams in hosting a Jayhawks for a Cure game during its respective season. Traditionally, Jayhawks for a Cure events have placed an emphasis on raising awareness and funding for breast cancer treatment and research. For the second-straight year the Kansas baseball team elected to focus its efforts on raising awareness for prostate cancer.

Kansas Athletics is proud to have the support of its retail partner, KUStore.com, and concessions partner, Centerplate, in this initiative. KUStore.com has expanded its inventory to include several pink and Jayhawks for a Cure items. Sales of these items generated more than $1,300 in donations during the past year. Centerplate has been an active partner in the program contributing over $2,200 in donations during the 2011-12 academic year from concession sales during Jayhawks for a Cure events.

The Jayhawks for a Cure campaign began in 2008 and has grown from its start as a women’s basketball initiative to include numerous men’s and women’s sports teams at the University of Kansas. Since 2008, the program has raised over $117,000 for cancer treatment and research. To learn more about the Jayhawks for a Cure campaign, including how to donate and future event dates, visit www.kuathletics.com/jayhawksforacure. All funds raised by Jayhawks for a Cure benefit Lawrence Memorial Hospital and the KU Cancer Center.