Zach Gifford

Bio

Zach Gifford joined Kansas Athletics in January 2022 as the Assistant Director of Database Marketing and Analytics.

In his role with Kansas Athletics, Gifford maintains the databases containing fundraising, sales, ticketing, and marketing data.  He assists the Development, Sales and Service, Ticketing, and Marketing departments with data entry, cleanup, segmentation, targeting, reporting, and analysis.

Before coming to KU, Gifford was a Development & Marketing Officer at Ohio Valley University throughout 2021.  At OVU, he assisted the Development and Marketing departments to reach fundraising and branding goals.

Gifford is a two-time graduate of West Virginia University.  He obtained his Master’s degree in Sport Management in 2019 and his Bachelor’s degree in Sport Management with dual minors in Communications and Business Administration in 2018.

While attending West Virginia University, Gifford worked with WVU Football for two years in various roles in donor relations, external relations, hospitality, recruiting, ticketing, social media, marketing, and operations.  He also worked in Minor League Baseball and retail that provided him with experience in sales, customer service, and event management.

Gifford currently resides in Lawrence with his dog, Milo. He played baseball, basketball, football, and golf growing up and enjoys getting outdoors as well as traveling.  He is a native of Buckhannon, West Virginia.