Jayhawks Help Crimson & Blue Project at LMH

LAWRENCE, Kan. – For the 21st-straight year, Kansas Athletics visited Lawrence Memorial Hospital spending time with patients and delivering gifts as a part of the Crimson and Blue Holiday Project. Head coach Bonnie Henrickson and the Jayhawk women’s basketball team spent the afternoon at LMH on Thursday.

“We’re here spreading Holiday cheer, wishing people happy Holidays, but as much as anything we come here to hopefully make people smile,” said head coach Bonnie Henrickson. “We split up taking three or four carts around the hospital seeing different patients. With all the donations from the KU licensees, we are able to play Santa Claus.”

Kansas’ trademark licensing office heads up the project by asking its licensees to donate officially licensed KU merchandise including t-shirts, hats, sweatshirts, pennants and team posters. This year 85 licensed vendors participated and donated approximately $35,000 worth of merchandise, which will be distributed and utilized throughout the year to several different local charitable organizations.

“With the Holidays coming up, a lot of these patients are away from their families and it’s nice to visit with them, spread Holiday cheer and and put a smile on their faces,” said senior CeCe Harper. “I think it’s great that we get the chance to be a part of this. It’s exciting to have conversations and seeing the babies.”

The trademark licensing program collects fees and royalties from manufacturers authorized to use KU’s trademarks commercially. Royalties distributed from the program are used to fund student and student-athlete scholarships at KU.

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